Mäkinen – Hotakainen - Korteniemi - Heikkilä

Tiedetuubi: fun and factual science & technology

Tiedetuubi is a popular online-only science publication in Finland. It has been covering science and technology since 2012 and has already more than 5000 articles. More stories and videos are published weekly.

The publication has been sleeping from 2018, but has been revived in 2024. In 2025 it will be a full-service online science and tehcnology media targeting the Finnish-speaking audience.

Originally Tiedetuubi was merely a hobby of its founders Jari Mäkinen and Markus Hotakainen, but has grown recently to leading science media in Finnish and is in fact acting also as a science (especially space related) news agency.

In addition to  Mäkinen (left in the photo) and Hotakainen (second from left), Jarmo Korteniemi (third from left) joined the team soon after and Mari Heikkilä (right) came along in 2024. 

According to Google Analytics, 13.1% of the visitors are female. The age group amounts are as follows: 18-24 years old 4,75%, 25-34 yo 23,44%, 35-44 yo 33,72%, 45-54 yo 17,05%, 55-54 yo 11,56% and over 65 years 9,48%.

The most active readers may be like the Facebook likers: 54% are in age category of 35-54 years (35-44 yo female 13%,  35-44 yo male 14%, 45.54 yo female 13% and 45-54 yo male 14%). 

Tiedetuubi got the 2018 Science Communication Prize of the Finnish Association of the Science Editors and Journalists.

We don't publish any externally produced sponsored articles on our site. All requests are immediately deleted.

Photos by Julie Bruhier © 2018 (left), Jarmo Korteniemi ja Tilda Sederholm (right).